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BenQ Romania: Electronics more expensive in second part of year due to Japanese problems
The Romanian branch of the Taiwan producer of electronic appliances BenQ estimates it will conclude the year with business deals of 10 million euro, 40% higher than last year, Dragos Selemac, BenQ Romania team leader said at a press event. He pointed out that for the time being the Japanese crisis would not influence the Romanian consumer but estimated that in the second part of the year effects would be felt: some products would not be available and prices might grow for some products.
BenQ had last year business deals of 7 million euro, of which LCD monitors represented about 55% and projectors 35%. BenQ has 37% of the projector market and estimates it could reach 40-45% this year, while for LCD monitors the Taiwan company ranks fourth in the market with an 8% share, its objective being 9-10%, Salamac added pointing out that this year’s target is to reach a business figure of 10 million euro.
As for the Japanese crisis the BenQ representative said the Romanian consumer should not feel its effects as there are important stocks of products, but since some suppliers have factories destroyed by earthquakes and tsunami they will not be able to make deliveries in due time. That is why in the second part of the year prices could go up while some products may not be available and this could happen with several electronics producers which have close ties with Japan.
Salamac says now is a good moment to purchase various electronic products, as in the second part of the year we could expect a shortage of parts and raw materials, which will have effects on the prices of products launched in that period.
BenQ sold last year 4000 projectors on a market of 12,000 units, while for 2011, estimates indicate a 20-25% increase. In 2010 the company sold about 30,000 LCD monitors and expects growths of 10-15% for the present year.BenQ business in Romania was seriously affected by the crisis, reaching less than 10 million euro after the record of 20 million euro in 2007. However, in 2010 the increase was 40% and estimates for 2011 are similar.