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Trade : Romanians allocate 300 lei on the average for Easter gifts bought online (study)

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The average budget allocated by Romanians for Easter gifts bought online is 300 lei, according to a market study released on Wednesday.

According to the study made by Champaigns, a marketing performance agency in the local market, the Romanians’ preference top includes shoes, day dresses, light jackets and sports shoes.

Women aged between 25 and 45 are shopping leaders, but the 30-45 year range records the highest expenses.

The study points out the fact that the average value of an online shopping session for Easter is 300 lei, while the average time spent on e-Commerce sites is four minutes.

In this context, the highest increase was for orders made on mobile phones (85% of total).

Champaigns, an agency recently launched in the local market administers marketing performance campaigns for stores like TGH Fashion, Otter, Kalapod, Condur by Alexandru Zaza Boutique or Tezio.



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