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One third of Romanians would like to buy a home

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A third of participants in a survey conducted by Reveal Marketing Research say they would like to buy a home, and most of them are looking to buy a house, informs a press release sent on Tuesday .

After a period in which most young people spent more than 90% of their time at home, and the concept of Work From Home became a desideratum, Reveal Marketing Research conducted a study on the intention to purchase a home (house or apartment) among young people aged between 25 and 34: are they planning on buying their own home?

Romania is the country with the most homeowners of all European Union countries. According to Eurostat, over 95% of Romanians own their own home.

According to the new national survey conducted by Reveal Marketing Research, 34% of respondents say they want to buy a home. The percentage of respondents who want to buy a house (33%) is double that of those who say they want an apartment (15%), especially among people up to 45 yconomy advances 6.5pct in H1 2021ears old.

Young people aged between 18 and 34 say they plan to buy their own home this year, although 6 out of 10 believe Romania's real estate market will grow in 2021.

The Reveal Marketing Research study also shows that 30% of young people between the ages of 18 and 34 say they intend to buy a house, while 16% say they would choose to buy an apartment.

For respondents over 45 years maintenance costs (86%) and community/neighbors (72%) are more important while among the important details that young people take into account when they want to become homeowners are the quality of the masonry materials used (86%), the age of the building (84%) and the distance from work (72%).

If we analyze the category of people who have built or are in the process of building a house, 5 out of 10 declare that the masonry material from which they built/are building the house is aerated concrete (AAC). This happens mainly among those aged between 18 and 24 (60%), but also among the 45-54 age group (57%). 4 out of 10 respondents choose AAC because it is modern/innovative and because it is a known, popular material (31%).

30% of respondents choose brick because it is a safe material, and wood is chosen by 8% of respondents, the latter being perceived as a healthy and traditional material on the market (23%).

Reveal Marketing Research is a full-service market research company, specialized in marketing research, sociological studies, customer insight, business strategy, market development.

The collection method for the project is CAWI (computer assisted web interview) - the collection period April 15 - April 26, 2021, on a nationally representative sample (urban and rural), 820 interviews (440 interviews with people who have built a house in the last two years or are in the process of building a house).

The error margin is +/- 3%. The confidence level is 95%. 

 

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