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Nine out of ten Romanians believe that innovation makes their lives easier


Innovation makes Romanians' lives easier (93%) and helps them feel safe (84%). 

Young people between the ages of 25 and 34 believe that innovation plays an important role in protecting the environment (88%) and also contributes to a healthier lifestyle (81%).

7 out of 10 Romanians would trust the most innovative and sustainable masonry material.


Reveal Marketing Research conducted a study on the perception of Romanians regarding innovation and modernity. In a pandemic context, where security turns into a basic need, analyzing people's behavioral changes becomes essential. This study aims to provide a real picture of current views on modern solutions.


Perception of the Benefits of Innovation/Modernity


Respondents who participated in this study agree that innovation/modernity mainly makes their lives easier (93%), helps them feel safe (84%) and to save money (82%).


Also, other benefits mentioned by Romanians were the protection of the environment (82%) and the possibility of a healthier life (77%). 


Innovation and Safety Indoors - 8 out of 10 Romanians Associate Innovation/Modernity with the Idea of Ssafety


Safety in one's own home is given by the age of the building (85%), location (82%) and construction materials (84%) and for 7 out of 10 Romanians, the most innovative and most sustainable masonry material is yet another reason for safety. When Romanians want a modern and safe home, 45% of the specialists recommend the use of AAC as the main masonry material. On the 2nd place among the specialists' recommendations are the bricks with a total of 31% and on the 3rd place the concrete vaults - with only 8% of the specialists recommending this material.


By gender, men consider to a greater extent that innovation/modernity offers them the opportunity to live healthier (82%) and save money (76%).


With regard to age groups, compared to the total sample analyzed, there is a higher proportion of young people aged between 25 and 34 who agree with the idea that innovation has an important role to play in protecting the environment (88%) and it also contributes to a healthier lifestyle (81%).


About Reveal Marketing Research


Reveal Marketing Research is a full-service market research company, specialized in marketing research, sociological studies, customer insight, business strategy and market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for over 12 years.



The collection method for the project is CAWI (computer assisted web interview). 

Data was collected:

  • on a nationally representative sample (urban and rural), 820 interviews + Margin of error is +/- 3%. Confidence level: 95%.

  • a sample of construction specialists (real estate developers, architects, structural engineers, skilled workers) consisting of 510 respondents.