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Around 300M consumers to use products from P&G factory in Urlati

The products made at the new Procter&Gamble factory in Urlati, Prahova County (south), are intended for 300 million consumers, taking into account that over 90 percent of the production would be exported, said the P&G Urlati general manager Luc Viaene, on the opening of the new production facility on last Wednesday.

The exports will be carried out in over 20 countries in Eastern Europe, Baltic countries and Turkey.

According to Viaene, the works at Urlati factory started in Feb. 2009 and lasted for about 10 months, with 3,000 workers on site.

The factory has four cutting-edge production lines, with three of them intended for the shampoo manufacturing and one for hair conditioner, and the brands are Wash&Go, Head & Shoulders and Pantene.

Viaene underscored that the factory will have 250 employees, over 50 percent being from Urlati and most of them from Prahova area. The employees' average age is around 33 years old, with women representing half of those working at the P&G factory.

The P&G chairman and general executive manager Bob McDonald pointed out that the factory in Urlati is a milestone in the P&G history in Romania, given that over 100 million dollars were invested and the investments are to be expanded in the future.

The construction of a new production facility in Romania, after the one in Timisoara (west), comes in the context of Procter&Gamble's expansion on the Central and Eastern Europe emerging markets. Romania was chosen as the location for this investment following a study conducted by the parent company in this area.