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Carlo Beltrame: „Our estimate for the price of rebar steel is between EUR 900-940/ton, Ex-works Targoviste”


 Approximately six months after the acquisition of the steel plant in Targoviste (Combinatul de Oteluri Speciale), Donalam – AFV Beltrame Group announces its initial results, the market approach and its own estimates regarding the rebar steel price range (EUR 900-940 / to), in the current economic context.


The firm commitments made by the AFV Beltrame Group when it took over the Targoviste plant in March 2022 were to resume local production of rebar steel and launch an investment plan for modernization. The group will also build a new production unit, unique in the world, which will fall below the emission limits of 50 kg CO2 / to of product and which will give Romania a leading position in this industry. At the same time, the company aims to actively contribute to the development of a fair market in terms of supply, prices and creating value throughout the chain, from the producer to the end customer.


Throughout this period, the activity of the rolling mill and SBQ rolling mill was restarted, Donalam - AFV Beltrame being, now, the only rebar steel producer in Romania. Also, the required procedures to obtain certifications and technical approvals have been initiated. Thus, at the end of August, the company received the official technical approval required for trading the products. 


"The rebar steel market in Romania and all the actors involved face a lack of predictability and benchmarks in terms of quality, services, distribution system - both because of the absence, so far, of a local producerbut also due to the lack of a commercially coherent approach. Our intention is to build lasting business relationships with our customers – offering them, beyond quality products, transparency on costs and correct information. In this respect, taking into account the current context, the electricity, gas and transport prices, our estimate for the price of rebar steel is between EUR 900-940/ton, Ex-works Targoviste. We are convinced that this type of approach will help the entire chain of players in the market, from production to builders, financiers, and the end customer, so that all those interested have a good understanding of the evolution and trends of the local, regional and European market", said Carlo Beltrame (photo), CEO Romania and France.


Despite the general unfavourable context, Donalam - AFV Beltrame remains dedicated to its commitments and is open and willing to engage in dialogue with all stakeholders in order to find, together, the best solutions to overcome this crisis, affecting the entire national and international business environment.


About AFV Beltrame Group


Founded in 1896, AFV Beltrame Group is today one of the largest producers of steel bars and special steels in Europe. The Group has 7 plants in Italy, France, Switzerland and Romania, with a total of over 2,500 employees, over 2 million tons of steel sold annually and commercial activities in over 40 countries.