Mackenzie, Ursus Breweries: Online campaigns emerged as a one-night stand

Date: 03-03-2010



Many consumer-goods companies have handled online campaigns as a “one-night stand” so far, leaving irrelevant projects online that failed to drum up any consumer interest, said Grant Mackenzie, marketing vice president

Article accessible to subscribers only.
If you do not have an account, you can create one here
.